No Regard Video Exclusive: LeBron James Bored By Basketball

So we were wrong about missing out on tonight's festivities at Radio City Music Hall. Really wrong. So wrong that we were given exclusive courtside access to cover the game with a high-def video camera. SO wrong that we were there to capture incredible on and off court moments, including Rajon Rondo being denied a seat to watch Jay-Z perform, LeBron James texting while his friends play ball in front of him, and Russell Westbrook eating Cheetos. Yes, we know it's epic. And of course we're going to share it with you. Look, here's one for you right off the bat. It features LeBron James' lack of interest in basketball and his incredible interest in... well, you'll see:



We hope you enjoy our very first NoRegard Video Exclusive! NRVE brings you the very best in on-the-spot NBA coverage, as well as topical, yet hilarious, edited video content. Subscribe to our YouTube page for immediate updates on all our latest videos!

And now, for our take on the LeBron video above.

• Though the video might appear as though LeBron is only checking his phone for a brief moment, I assure you that he was doing it ALL game. Pretty much whenever Rondo had the ball. Or Durant. Or anyone who wasn't named LeBron James for that matter
• When the children started busting out Step-Up 3D quality moves for the crowd, LeBron's phone was nowhere to be seen. It was as though he was only at the game to watch kids pop and lock. I guess when you're The King, sometimes you get bored by the castle and wander out past the city limits just to watch public floggings. Crazy analogy? I don't think so, and that's all that matters
• I mean no offense to those kids. They were sick dancers.

*Watch a video of Rondo being denied a seat to watch Jay-Z after the game.