For those of you who hide in caves, let me back up a bit. We admit we've neglected our obligation to keep you informed of the mania that is New York this week. We often assume that everyone lives in a tiny Brooklyn apartment and reads twenty basketball blogs a day.
So to all normal people, this weekend New York City will host the World Basketball Festival.
This means that as of today Nike and USA Basketball have blanketed our fair city with all things hoops. As the weekend nears, it is getting more and more difficult to walk around New York City and not feel like a kid in a candy store. This morning it was announced that Thursday night's opening festivities for the WBF will feature a performance by Jay-Z. This makes us excited. Like, really really excited.
Like, ohmygodohmygodohmygod excited. Seriously.
After we learned of this news this morning, I stumbled upon this:
Yes, that is a bus covered in cool artwork produced for this festival, and staffed by cool guys who just want to talk about the Basketball Festival. Wait for it, here's what's going on inside that bus:
Is that a custom mobile shoe store? YES. Do they make NikeID's for you on the spot? YES.
Essentially Nike and USA Basketball are hosting the world's coolest Easter Egg hunt for basketball fans. If you follow @nikebasketball on twitter, there's a good chance you'll be able to compete to win tickets to said Jay-Z show.
We're here and buzzing with excitement over what will be served up over the weekend. Check back for more as this Festival unfolds.
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